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We present the new campaign of Fashion Watermelon in Madrid

Agrícola Navarro de Haro belongs to AGF (Asociación Grupo Fashion) since 2007. This relationship with AGF deepens the commitment to quality and customer service that characterises our company.

In 2016, the AGF group has bet on a fresh and sweet campaign, joining in the project two great professionals, for example, Anne Igartiburu, who is in one of the “sweetest” moments of her life; and the freshness and attractiveness of the designs of Agatha Ruíz de la Prada

The  promotional campaign of Sandia Fashion  was presented last May 5th at La Casa del Corazón and we moved part of the team of Agrícola Navarro de Haro there.

Sandía Fashion wants to position itself as an essential product of summer, joining the list of brands that make up  the authentic Heart of Summer. Therefore, with this campaign the AGF Group has banked on a promotion at the level of its raw material, which is characterised by its sweet taste, its crisp seedless texture and its high quality. All of these characteristics place Sandia Fashion as the leader in its category.  

During this summer we will be able to see the campaign carried out by  Alcandora Publicidad on TV, which will begin to broadcast at the end of the month, with the aim of making a qualitative leap in the communication of the brand thereby consolidating the position of Sandía Fashion.

Proud to be part of the AGF group and to be also, the sweetest.


Presentación de la campaña “La más dulce”


Agatha Ruiz de la Prada, creadora de la nueva etiqueta


Juani Navarro, responsable de exportación, junto a Anne Igartiburu


DFrom right to left, Juani Navarro, Exports Manager, José Navarro, CEO of Agrícola Navarro de Haro, Anne Igartiburu  and Luis Candil, member of AGF.